This is a long business story about the NFL.
https://www.bloomberg.com/news/features/2018-09-13/nfl-makes-more-money-than-ever-and-things-have-never-been-worseMain points:
1] NFL is generating more cash than ever before
2] NFL viewership continues to decline
3] NFL had 37 of the top 50 viewed shows on TV - while their ratings fall.
4] Youth football participation dropped 22% last year (attributed to concussion research)
5] NFL is now one of the top politicized brands in the USA measured by ratings of Republicans/Democrats and the difference between them.
In terms of providing a ton of facts, this story was pretty awesome.
The quote that I thought was the best was "The NFL is the top performer in the Hospice Ward of broadcast television."