Soylent: The Food Substitute

[LongBlade]

A rather unfortunate choice of name...

The next-generation food startup Soylent is releasing a bottled version of its powdery just-add-water meal substitute, aptly named Soylent 2.0.

The new product contains the same nutritional value as the original, pre-watered version, but with a slightly altered formula that Rob Rhinehart, chief executive officer of Soylent-manufacturer Rosa Labs, says will incorporate algae. Soylent 2.0 will be available in October.

"It's really designed in a much different fashion," Mr. Rhinehart, who created the product in 2013 as a way to nutritionally and affordably streamline food consumption for the busy schedule, tells The Verge.

Though the new bottled version is being compared to existing food substitutes such as Ensure or Boost, Rhinehart notes that Soylent differs by acting as an entire meal substitute, rather than a periodic supplement. Those types of ready-to-go meal substitutes tend also to be fairly expensive or not completely nourishing, two qualities Soylent tries to fix.

source: http://www.csmonitor.com/Technology/2015/0803/Drinkable-meals-with-audience-appeal-Soylent-s-scene-is-people